STORY DESIGNER

Alfredo Cottin is a natural born storyteller and design thinker. His +20 year career in marketing / advertising has exposed him to a variety of industry sectors, from consumer goods to retail, telecom to B2B. Alfredo approaches business from different view points, allowing him to reframe the puzzle in ways where the solution often reveals itself.

Alfredo’s work has been recognized by Global Festival of Media, the Internationalist Awards, the Effie Awards México, and mexican Círculo Creativo.

Alfredo currently works days at Kamikaze Lab (an independent digital shop) and nights at BLANX (an apparel venture he co-founded). He also draws one-line sketches and has folded +1000 origami cranes. He lives with his wife, three teenagers, and a charming chocolate labrador.

Alfredo’s key skills are:
– Design thinker who leads innovation process across multiple disciplines
– Natural-born storyteller with a talent for translating complex ideas into compelling narratives
– Fast learner: adapts to shifting environment